theboot.com — Thomas Rhett didn’t hold anything back with the music video for “Craving You,” his duet with Maren Morris. The movie trailer-like video was inspired by Rhett’s desire to show his fans a new, even-more-creative side of himself as an artist.
“It would be unfortunate to make a video like that and then go make something average for the next few,” Rhett shared with The Boot and other reporters at a recent media event. “But, I think, with these songs, it’s really all about finding the right idea and then figuring out how to execute it. [With] “Craving You,” I’ve had that idea for a long time, of just wanting to make somewhat of an action-packed movie trailer of a music video — not that it really even related to the song “Craving You” at all. It was just fun to make, and I thought it was a cool visual, that my fans had never really seen me in that environment before.”
“Craving You” was the first single from Rhett’s Life Changes album. With his second single from the record, “Unforgettable,” rapidly climbing the charts, the artist hints that the “Craving You” video is going to inspire his future videos as well.
“I think these next videos off this record, I definitely want to continue to try to push myself, as far as making videos that may take longer or require somewhat of a script, or require me writing some of the story,” shares Rhett. “I’ve been very involved with my videos over the last three or four, and it’s nice to get in there and do something fresh and something that none of my fans have ever really seen before.”
“Craving You,” which was directed by TK McKamy, is nominated for Music Video of the Year at the 2017 a CMA Awards.